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PUBLIC RELATIONS: PUBLIC RELATIONS

PUBLIC RELATIONS

What does the PR Committee do?

The Public Relations (PR) Committee serves the library by:
  • Increasing awareness of library services, staff and spaces to students, staff and faculty
  • Promoting a positive image of the library on and off campus
  • Coordinating library marketing efforts and ensure a consistent message with the campus
  • Providing support to library units in promoting their services and resources
  • Coordinating events with library staff and campus departments
  • Assessing the effectiveness of promotion activities
  • Creating a budget and tracking expenses

What makes PR successful?

  • Know your target audience.
  • Set realistic goals
  • Develop a message
  • Know your competition
  • Stay relevant.