This project is part of the Library Public Relations Committee's effort to improve our marketing and outreach to the campus community.
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Although Brandon came to the library once with his Freshman English class, he does not know what kinds of resources the library has for his field of study, and does not think that is important because all of the information he needs is available through Google. He has come to the library a few times to work on a group projects, and once to get a book when a print source was required for a class assignment. He asked for help finding the book and thought the people were helpful, but found the process overwhelming and would not use a book in the future, unless it was required. Benchmarks for Brandon:
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Rachel is a 25 year old master’s student in the M.S. in Applied Psychology program. She’s working on a thesis about student’s school attitudes when they own a pet. She has sent a survey out and is currently gathering survey data. Rachel used the academic libraries at her undergrad institution a little bit. However, she is confident in her research abilities feels like she knows her way around a library, but hasn't hasn’t actually had any library instruction at Stout or spent much time finding out everything that’s available here. To complete the master’s degree, Rachel needs to do original research so she needs to find out what has already been published. She focuses on electronic databases because that’s where the important work in her area is published. She uses RefWorks to save a list of all the articles she finds. Her faculty advisor refers Rachel to specific authors and articles, and from those she often discovers other resources to try. She feels pretty confident in her ability to find these things on her own. Sometimes Rachel works from her apartment, but also uses the library as a study space if she needs to focus. She also stops in when needing to pick up books she has ordered from other libraries. Rachel has written many papers, but would really like some help putting together her literature review, and also suspects she will need assistance editing and citing her thesis. Benchmarks for Rachel:
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Steven is a 45 year-old professor in the Food and Nutrition department. He has a Ph.D. from a research I university, and considers himself an experienced researcher. In the time since he achieved tenure, his research focus has shifted to the education of food and nutrition students, and he presents at 1-2 conferences a year. He also seves as a thesis advisor for graduate students in Food and Nutritional Sciences. Steven has very high expectations of the kinds of resources and services that should be offered at the library. When graduate students come to him for help with thesis research or APA citations questions, he sends them to the library and expects them to be able to answer these questions. He feels the library should have more databases and electronic journals available in his field, and is a frequent user of the Interlibrary Loan services. Steven assigns research papers to his classes, and expects his students to know how to find and use scholarly sources. Benchmarks for Steven:
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Paula is a 38 year old student in the Training and Human Resource Development Master's program. She works full-time at a large company in Cincinatti, Ohio as a manager. She would like to implement a strategic training program for her team and eventually pursue promotion to design and oversee training for the entire company. Paula is very familiar with practical training implementations and industry jargon, but is less familiar with theories or assessement. She hasn't done academic research in a long time and feels frustrated and overwhelmed with the library jargon and navigating the website. She is highly motivated to learn the course material, but is stressed by innefficient systems, technical malfunctions or extra "hoops" to jump through. Paula has limited time to complete school work, particulary during business hours. She does, however, have constant access to email and online tools via her smartphone. Benchmarks for Paula:
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Image courtesy of imagerymajestic / FreeDigitalPhotos.net Diane is a 35 year old undergraduate in the online B.S. in Human Development and Family Studies degree completion program. She is returning to school after 15 years working in a nursing home. Diane completed her associates degree at a Technical College and did very little library research. She has been away from education for some time and all of the electronic resources gets confusing. While working full time, Diane completes her coursework in the evenings. She will be required to write a few research papers in her classes, but nothing major. Benchmarks for Diane:
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Amanda is a 28 year old Administrarive Assistant to a Dean on the Stout Campus. She has worked in her position for about two years, and she is accustomed to performing footwork for her supervisor and the commitees she chairs. Amanda has contacted the Archives on two other occassions. Once, to obtain photographs of a retiring faculty member and another time for information necessary for an accreditation. Amanda is generally operating under short deadlines, so she is unable to visit the Library or Archives for her projects. Benchmarks for Amanda
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Roger is a 68 year old genealogist from Edmonton, Alberta. He and his wife Cindy have been retired for over five years, and they routinely take research trips in their motor home to Archives in North America. Roger has completed his work on the two generations closest to his, but he is now expanding his research to relatives who immigrated to America to work in the lumber industry. Roger has specific lists of individuals he hopes to find, and he located them using our local databases and genealogical websites. Cindy is proud of Roger's work and has a moderate tolerance for assisting him in the Research Room. She is very interested in tourist destinations and antiques, and she hopes to be active in those interests while Roger is performing his research. Benchmarks for Roger:
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Ashley was able to get great grades in high school with very little studying or research beyond search engine/wikipedia results. She is interested in working with photograph collections of fashions over the years, but she finds the process of identifying them and accessing them intimidating . This is her first experience working with a reference staff, since she is used to performing unguided searches using her browser. Ashley has made an appointment to view "pictures of fashion projects," but she does not know how she will use the information she finds in her assigned five-page paper. Benchmark for Ashley:
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Michael is a forty-two-year-old journalist who serves as the editor of a regional history magazine. He lives in Madison, and he is staying in Eau Claire while he performs research in both Eau Claire and Menomonie. An upcoming issue will feature the history of local dairy businesses. He is at the Stout Area Research Center to view the papers we hold for a Barron County creamery. He hopes to gather copies of enough resources so that one his freelance writers (who couldn't make the trip) can write an article about the creamery in time for an upcoming deadline. Benchmarks for Michael:
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Maggie is a 72-year-old genealogist in Texas. She has been compiling her family history for nine years, and she is well versed in locating relevant information. Maggie has located her great-grandfather's brother and his family in Dunn County in the 1880s, and she wants basic information about each family member, including birth, death, marriage, and naturalization information.
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